CostPerOpen

Cost Per Open (CPO) Email Marketing What is  cost per open   (CPO) Model CPO (cost per open) is the amount of money the advertiser is willing to pay per email opened or read by the recipient. Keep in mind that Cost per open only counts Unique Opens for performance measurements and billing. The CPO is cost effective email marketing solution since you do not have to worry about the other factor. Why Open Rates of emails campaign so important? A higher email open rate means more number of emails being opened by the audiences. Open rates are an important measurement metrics to understand the effectiveness of the email marketing campaign. Since you only have to pay each sent email. Cost per Open Campaign model Vs Cost per Email model Our Cost per Open campaign model is preferred by most clients who have already used the Cost per Email campaign models in the past and now want to expand their service or product marketing across a targeted group of prospective audience