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Cost Per Open (CPO) Email Marketing



Cost Per Open (CPO) Email Marketing


Cost per Open (CPO) Model

What is cost per open (CPO) Model

CPO (cost per open) is the amount of money the advertiser is willing to pay per email opened or read by the recipient. Keep in mind that Cost per open only counts Unique Opens for performance measurements and billing. The CPO is cost effective email marketing solution since you do not have to worry about the other factor.

Why Open Rates of emails campaign so important?

A higher email open rate means more number of emails being opened by the audiences. Open rates are an important measurement metrics to understand the effectiveness of the email marketing campaign. Since you only have to pay each sent email.

Cost per Open Campaign model Vs Cost per Email model

Our Cost per Open campaign model is preferred by most clients who have already used the Cost per Email campaign models in the past and now want to expand their service or product marketing across a targeted group of prospective audiences with cost effective manner.

What is Cost per Email Model?

Cost per Email models where you have to pay for the each sent emails irrespective of what is delivered to your users or how many emails they opened or read.

Cost per Open Model – How it works?

As described above that you have to pay only for the open emails.
We have created our own flow chart to demonstrate that how cost per open works.
CostperOpen-flowchart

You can watch this video for the detail information.

Why should you go for the Cost per Open model?
  • Quality over Quantity
  • Pricing:
  • Targeting:
 Source credit: https://www.costperopen.com/cost-per-open-cpo-email-marketing/

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