Top 10 Email Marketing Do’s and Don’ts Tips

Email Marketing DO’S

Do use valid email address

Do use signatures in your email content

Do uses catchy Subject Line

Do increase email sending volumes gradually

Do use unsubscribed link

Email Marketing DON’TS

Don’t do spamming

Don’t send generic emails

Don’t use only HTML version or only Text Version

Don’t uses big attachments

Don’t send too emails without Encryption

Source: Costperopen.com : Top 10 Email Marketing Do’s and Don’ts Tips

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Cost Per Open (CPO) Email Marketing

Cost Per Open (CPO) Email Marketing What is cost per open (CPO) Model CPO (cost per open) is the amount of money the advertiser is willing to pay per email opened or read by the recipient. Keep in mind that Cost per open only counts Unique Opens for performance measurements and billing. The CPO is cost effective email marketing solution since you do not have to worry about the other factor. Why Open Rates of emails campaign so important? A higher email open rate means more number of emails being opened by the audiences. Open rates are an important measurement metrics to understand the effectiveness of the email marketing campaign. Since you only have to pay each sent email. Cost per Open Campaign model Vs Cost per Email model Our Cost per Open campaign model is preferred by most clients who have already used the Cost per Email campaign models in the past and now want to expand their service or product marketing across a targeted group of prospective audience

How to send 1 Million Emails per day

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CostPerOpen

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